Monday, May 20, 2013

Wine Social Media is Advertising, TTB Says

Today's task is to make sure our name, address, city and state and several other pieces of information are added to all my social media sites and blogs. Why? The TTB has ruled that social media has to follow the same rules as advertisements for alcohol (think billboards and magazine ads). So, no health claims, no disparaging remarks about other products, a clear listing of the class and designation of the alcohol (because grape wine is a super sexy way to describe high-end Pinot Noir), etc.

Sigh... The wine business is a complicated business.

Interested in the details? Read the actual industry circular: http://www.ttb.gov/industry_circulars/archives/2013/13-01.html

P.S. Pinot Festival photos to be posted as soon as we can upload and edit! What a great weekend!

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